Remembering King Liu: The Visionary Behind Giant Bicycles

King Liu, the founder of Taiwanese bicycle manufacturer Giant, passed away on Monday at the age of 91. Known as a self-described "missionary" for cycling culture, Liu played a pivotal role in transforming Giant into one of the world's largest bicycle makers.

Founded in 1972 in Taichung, Taiwan, Giant initially manufactured bicycles for overseas brands before launching its own label in 1981. Today, the company generates over $2 billion in annual sales, producing millions of bikes each year.

In a statement, Giant Group confirmed Liu's peaceful passing and honored him as a "lifelong advocate" for cycling. The company emphasized that Liu viewed bicycles not merely as a business but as a meaningful way of life.

Born into a prosperous family on July 2, 1934, Liu initially worked in his father's trading business before exploring various ventures, including trucking and fish feed imports. His foray into the cycling industry began when a friend suggested he tap into the U.S. market.

To better understand his product, Liu rode his bike to work during Giant's early years, although this habit faded as the company expanded. At a time when "Made in Taiwan" was associated with low-quality goods, Liu focused on higher-end production, promoting cycling as a leisure activity.

In 2016, Liu shared that he rediscovered his passion for cycling at the age of 73, embarking on a 900-kilometer ride around Taiwan's coastline. This experience transformed his health and invigorated his spirit, prompting him to view himself as a cycling culture ambassador.

Several members of Liu's family have also held senior positions within Giant, reflecting his enduring influence on the company. Liu once expressed a desire to continue cycling as long as possible, stating, "I hope that day will keep getting pushed back again and again." His legacy as a champion for cycling will not be forgotten.