Nithya Menen Calls for Change: Objectification of Women in Cinema is a Wider Issue

Actor Nithya Menen has recently shed light on the ongoing controversy regarding the portrayal of women in films, particularly in the context of the backlash against the film Peddi. This film has faced criticism for allegedly hypersexualizing its characters, particularly that of Janhvi Kapoor.

In an interview with Variety India, Menen stated that the issue of objectification is not confined to South Indian cinema; rather, it is a pervasive trend throughout the entertainment industry. She attributes this troubling phenomenon to the hyper-commercialization of cinema.

“Whatever works commercially and titillates the audience is often indulged in for mass success. Is it too much? Absolutely,” she remarked. Menen emphasized that actors should establish clearer boundaries and have the right to voice their discomfort with objectification.

She noted that while some performers might feel powerless in such situations, they can assert themselves. “If you have been doing this kind of commercial cinema and suddenly you are not okay with it, you may not be taken seriously,” she explained. Menen also acknowledged that she prioritizes her values over fame, stating, “I am okay with it because I choose that over fame.”

Regarding the backlash against Peddi, many viewers expressed concern that the portrayal of Kapoor's character, Achiyyamma, focuses more on her appearance than her personality. A controversial scene depicting a romantic advance by another character, despite her lack of interest, also raised eyebrows.

In response, director Buchi Babu Sana expressed his respect for women and clarified that there was never an intent to objectify any character. He acknowledged the criticism and offered an apology to those offended, mentioning that the team would review and modify the contentious scenes.